The digital age has completely phased out certain medias of searching. A good example of this is the yellow pages. While they were once the best method for finding a particular kind of business, they’re no longer a necessary part of society.
If someone was to look for Chinese food in Toronto, he would probably use a search engine such as Google or Yahoo. He could even filter the results with a zip code and the search engine would still bring back hundreds of search results. The guy isn’t going to search through pages and pages of results just to order egg foo young. He’ll probably scan through the first couple of names and randomly choose one. This is why it’s important for people with websites to be in the first five or six search engine results. This feat is accomplished through a careful technique known as Search Engine Optimization (SEO) and here is why having website optimized by Cloud Nine Media is important to your business.
SEO is like having a huge add in the yellow pages. It gets customers to contact a particular business first. This vital process is especially important for small businesses, because a local website will be buried beneath the results of other local companies that have utilized SEO. Some companies have invested so much into Toronto SEO services that their company may come up four or five times before a company that didn’t rely on SEO. Search engines have certain criteria that they look for when ranking their results. The main tools are SEO keywords and LSI keywords but HTML code also plays a factor. Meta tags and Meta Descriptions tell the search engine all about the website and how it should be grouped.
SEO is a very exact science and only a professional internet marketing company can give a small business the advantage. For instance, just filling the content of a web page with keywords isn’t enough to get a good Search Engine ranking. In fact, Google recently released a program known as Penguin 2.1 and it will remove a website from the Goggle registry completely for abusing keywords. Proper SEO requires strong content, well placed keywords and LSI keywords and reliable back links to be successful. Backlinks are links from other websites that lead to your website. In order to create a few backlinks, you may have to start a social media campaign. This is a great idea when having your website optimized for search engines anyway.
A website is definitely a necessity in the modern business age. Unfortunately, relying on luck to guide traffic to your site is like fishing without bait. If you’ve been wondering when the online orders will come pouring in, then you probably need to have your website optimized by a professional internet marketing company. The way people search for goods and services has changed drastically, and having a website isn’t enough to guarantee customers in your area can find you. SEO is the only way to improve the odds someone uses a search engine to locate you. The businesses that appear first on the search results will be far more successful than the companies three pages back.
