Perhaps you have wondered how to give the “green light” to your site in Google – how to improve its SEO characteristics? There are many ways to achieve this. But today, one of the key parts in optimizing is played by site’s performance. And we have something to offer you: Magento 2 Speed Optimizer by Mirasvit is the tool that will help you achieve the desired results.
Why improve performance?
User orientation. In order not to torment the buyer. The reason lies on the surface and is the most important.
Nobody likes to wait. No one likes it when sites are hung, and the content on the site page is not displayed correctly. Blocks are crawling to the side, and pictures and videos won’t load. Nightmare. The potential buyer will simply leave the site and, most likely, will not return.
Speed is the main condition for success. In today’s world, you survive if you are fast.
If you have time to do many things, learn a lot, and quickly adapt to changes – you are in play.
The same principle holds for websites. A site’s position in search results is inversely proportional to its speed – the slower the site, the lower its ranking.
Don’t overpay for advertising. If the site is slow, it will lower the ad quality score. And advertising will cost you more.
Why does the site lose its performance?
The answer here is also obvious – the site is heavy. It can be heavy because of:
- Popups
- Interactive maps
- Social media widgets
- Chats
- Unoptimized images and videos.
How to improve site performance?
Enhance and compress your site data by diminishing the quantity and size of resources on the page. Consequently, your website pages will have reduced weight, resulting in faster loading times.
What solutions does Magento 2 Speed Optimizer – Mirasvit offer
Our module has a very wide functionality and a rich range of settings. You can read the product Manual https://mirasvit.com/docs/module-optimize/current/ on the Mirasvit website.
Let’s focus on the most important decisions:
- Remove unused JavaScript code wherever possible. Let the page load only those scripts that are used on it. Magento 2 Speed Optimizer has an option that bundles only the required JS files for download. The option is called JavaScript Optimization. Thanks to this option, you will reduce page size almost completely.
- Combine all CSS and JS files. In other words, minify CSS, JavaScript, and HTML. This will help reduce the number of requests to the server. That is, the response time of the server will decrease.
- The module automatically optimizes your images. It saves them in WebP format. This format produces high-quality images. But images weigh much less than in JPEG, GIF, and PNG formats. The Image Lazy Load feature helps improve performance by delaying the loading of images until they are needed. Since the visual part of the site sometimes reaches more than 50% of the information on the site, it’s a great solution.
- In the extension settings, you can test your site in Google Page Speed, which is quite convenient.
- All data from each page of the site is automatically collected by the module, so you can easily adjust Google Page Speed indicators.
Conclusions
Excellent user experience and superior search engine rankings – all this becomes even more achievable after optimizing the speed of your site. Do not neglect this setting if you want to get high results.
