QR codes have become an indispensable marketing tool for businesses of all sizes. These squiggly black and white squares can pack a ton of information into a tiny space. When smartphone users scan a QR code, they can access websites, videos, coupons, menus, and more in an instant.
A quality QR code generator makes it simple for any business to create customized QR codes. Whether you’re running a small shop or a thriving corporation, a QR code generator allows you to quickly produce scannable codes that engage customers. Read on to learn how these generators can take your marketing to the next level.
Engage Customers with Dynamic QR Codes
Standard QR codes are static – the information encoded never changes. Dynamic QR codes offer much more flexibility. With a dynamic QR code, you can update the content without having to print new codes.
For example, a restaurant could print a code on their takeout menus that links to the daily specials. They update the linked page each morning with the specials du jour. Customers scan the same code every day to access changing content.
A QR code generator like QRFY makes creating dynamic codes a breeze. You simply specify that you want a dynamic code, then provide the initial link. You can update the link anytime to point wherever you wish.
Dynamic codes keep customers engaged since the content stays fresh. They also save you money on reprinting static codes each time you alter content.
Build Your Brand with Custom QR Codes
Most QR code generators allow you to customize the look and feel of your codes. Add your logo, brand colors, or other design elements to make scannable codes that reflect your brand identity.
Customized codes help reinforce brand recognition. Consumers will come to associate your unique QR code style with your business. You want your codes to stand out from generic black and white squares.
A quality QR code generator makes it easy to visualize different options. Experiment with colors, logos, frames, gradients, and other customizable features. Apply your selections across all your QR codes for a cohesive brand aesthetic.
Link to Specific Locations with GPS QR Codes
QR codes can integrate GPS data to link to content based on the scanner’s physical location. This allows businesses to create specialized codes tied to individual stores or sites.
For example, a restaurant chain prints QR codes on table tents. Scanning the code brings up the menu for that specific restaurant location. The QR codes all look the same, but link to different content based on GPS coordinates.
GPS QR codes allow chains and franchises to run location-specific promotions. A scanner’s geographic data tells the code where to send them.
QR code generators like QRFY enable easy creation of GPS-enabled codes. You provide the locations and content, the generator handles the technical details behind the scenes.
Go Beyond Links with QR vCards
While QR codes commonly contain URLs, they can encode all sorts of data. For instance, contact information transforms into a scannable business card or vCard with a QR code generator.
Instead of handing out paper cards, share your contact details with a personalized QR vCard. Let customers and clients scan your code to instantly add your information to their smartphones.
A QR vCard automatically includes details like your name, phone number, email address, website, and physical address. Generators make it simple to create QR contact cards that complement your brand style.
Maximize Opportunities with QR Code Analytics
Most QR codes provide usage analytics so you can see how people interact with your codes. View essential data like the number of scans and geographic locations scans originate from.
Analytics give you insight into which codes perform best. If one isn’t getting scanned, try updating the content or moving the code to a more visible location. Numbers help optimize your QR code strategy.
At QRFY, in-depth analytics track every scan in real time. Filter data by location, language, device, browser, and other parameters to see exactly how customers use your codes. Leverage those insights to improve future marketing.
A Quality QR Code Generator is a Must-Have
QR codes should be a central component of modern marketing and branding. A configurable QR code generator makes it simple to produce scannable codes that engage and inform customers.
Look for a flexible generator that enables dynamic links, custom designs, GPS QR codes, and built-in analytics. With the right generator at your disposal, QR codes can become an invaluable extension of your business.
