Dublin is certainly the place to set up a new company and the sky’s the limit when it comes to creativity and scale. Dublin business is aided by a number of start-up assistance programmes like the enterprise START Programme, NDRC Female Founders, and the Innovation Academy in UCD to name a few. Dublin is also home to several top universities that fuel the growth of creative endeavours, as well as a base of international companies that inspire entrepreneurs to go it alone. But while Dublin may be a hotbed of start-up activity, it doesn’t mean the road is easy. Small business often struggle to compete with the larger, more established companies. But one way you can make a difference to your website and therefore your business is by using sound SEO (Search Engine Optimisation) principles. Here are some tips for fledgling Dublin businesses.
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Choose the Correct Keywords
Possibly the most important step you can take in SEO is to select the right keywords – keywords that are relevant to your business but which are also searched for by people. Getting the keywords correct automatically leads more traffic to your site. Make sure that your keywords are written in a way that people actually use, and not jargon or internal phrases that make sense only within your business.
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Create Outstanding Content
Web design is important but content may be key. Make sure your site is filled with relevant, interesting, well-written content that will improve the experience for your existing customers as well as attract new customers and improve your domain authority.
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Optimise the On-Page Experience
It is important not to overlook the placement of keywords on the page, as well as meta data, design of the site, page loading speed and other aspects of the entire on-page experience. Your website should make use of current best practice and offer a great service to customers. If you’re looking for help with technical aspects of SEO Dublin offers a good amount of choice in terms of professional web designers and SEO experts. It helps to have a professional look at your current website in terms of SEO development, or to have an expert build a site from the ground up with SEO at the forefront.
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Increase Your Links
The more people that link to your site, the better your ranking will be. You need to have good quality content and a good product in the first place, but then you can increase your link chances by reaching out to bloggers, customers, clients, and other websites in order to place links on other sites. This is one way you can effectively compete with big business, no matter how small your Dublin business is.
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Measure Your Success
When you are using SEO tactics to help your website, don’t forget to monitor and measure the impact the tactics are having on your search results. Test, work out what’s successful, refine, and repeat – do this for as long as it takes to make an impact, and then continue doing it. Measurements and modifications are vitally important.
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